London Wine Fair

London Wine Fair

The 2022 edition of the London Wine Fair was a hybrid entity for the first time and, as such, the most intelligent wine event in the world. 2022 celebrated both a return to Olympia, after a two-year hiatus, and The Fair’s 40th live show, a significant milestone for what is the longest running annual drinks trade exhibition in the UK. London Wine Fair welcomed a record number of regions, many of which exhibited for the first time, alongside the UK’s leading agents and importers and a plethora of new and established drinks brands.

The LWF worked with The Old Vine Conference to create a first for The Fair: a digital ‘Old Vine Trail’. The Old Vine Trail was available to download via the shows Bottlebooks platform and allowed visitors to create a route around the show to taste 50 of the Fair’s finest Old Vine wines as selected by the OVC’s co-founder Sarah Abbott MW. They also generously donated a Masterclass session to us hosted by Sarah Abbott MW entitled Old vines, new category where guests got to taste a range of fine old vine wines from around the world and gain a deeper understanding of why they deserve the wine trade’s attention and more space on wine lists.

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